Design+Startup is an event series
built for designers, featuring designers.

In the rapidly changing landscape of company creation, the designer's role at a startup has never been more challenging or exciting. If you care about design and are a part of the startup industry, we hope you will join First Round Capital and IDEO for an evening of inspiring speakers, pizza & drinks.


This episode of Design+Startup will focus on the importance of personalization and human-centric design. Speakers will share their thoughts on design philosophy, technique, and entrepreneurship, and as always, will present that tools and techniques that have made a difference in their work.

Soleio Cuervo


Head of Design, Dropbox

Soleio is head of design at Dropbox, where he is building the team responsible for how people will interact with their belongings across all platforms, devices and apps. Prior to Dropbox, Soleio was an early designer at Facebook where he drove the creation of the “Like” feature and commenting system. He oversaw Facebook’s visual standards and common interface patterns and was later lead designer of Messages, Groups and Chat.Soleio draws design inspiration from wide-ranging sources, from early video games to urban planning. He is motivated by systems that makes life more meaningful and memorable.

Kate Aronowitz


Former Head of Design, Facebook

Having shaped design at eBay, LinkedIn and Facebook, Kate Aronowitz's work has touched millions of people. For the last five years, she's led Facebook's largest design initiatives, including expanding the social network's investment in design research, reinventing News Feed, and aggressively hiring some of Silicon Valley's best design talent. A graduate of Savannah's College of Art and Design, Kate recently left Facebook to become an independent consultant.

Sushmita Subramanian


Director of Product Design, Lumosity

Sushmita Subramanian is the Director of Product Design at Lumosity, a brain training and neuroscience company. Gaining over 50 million members since 2007, Lumosity is one of the fastest growing consumer subscription sites. Since joining Lumosity, Sushmita has led mobile UX, including redesigning Lumosity Mobile for iPhone and launching Lumosity for iPad, which have both reached #1 in Education in the iTunes App Store. Prior to Lumosity, Sushmita worked in user experience design and research at Intel Labs and GameSalad. Sushmita has a BA in Computer Science from Princeton and a Master's in Human Computer Interaction from Carnegie Mellon University.


We'll be at IDEO's San Francisco office.


First Round Capital and IDEO believe design can play a significant role in building a business. We want to meet others who feel the same.

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First Round Capital

First Round Capital is a seed stage fund dedicated to helping talented entrepreneurs build remarkable companies.

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IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.